Campaign "The road asks you SIN"

Campaign "The road asks you SIN"The bell "The Road asks you SIN" ( Aims to sensitize public opinion in general and drivers in particular, with special emphasis on novice, on the incompatibility of alcohol and driving. Developed with great success in Spain call for Brewers since 2000 with the support of SRA among others, reminds all beer consumers the convenience of choosing the same drink, but alcohol, driving a safe option.

The dissemination of this campaign is conducted on several fronts: radio, Internet, social networks, driving schools and service stations across the country. Thus, the jingles and content on-line posters and brochures that are distributed in more than 6.000 5.000 driving schools and gas stations in our road network added.

SRA is actively involved in the initiative "The Road asks you SIN" since its inception. Next to the Association, there are many other organizations that support this initiative. They are:

In 2004, the campaign "The Road asks you SIN" It acceded to the European Road Safety Charter. This document was created to help save 25.000 lives on European roads until the end of 2011. This campaign was one of the first signatories of the initiative of the European Commission. In addition, in recognition of the work done in raising awareness and driver education in this sense, the Brewers Association of Spain has been awarded the Medal of Merit for Road Safety Directorate General of Traffic (DGT).

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